From registration to live scoring to broadcast-ready analytics, for any sport, under your own brand. Proven across national championships and a World Cup.
Most sports organizations still run on spreadsheets, group chats and volunteer heroics. That includes governing bodies, leagues, clubs and the grassroots tiers beneath fast-growing pro sports. SportivAI today announced the public launch of its multi-sport, white-label platform: one system that runs a sport's whole competitive life and turns every match into live, followable, broadcast-ready data.
The platform covers every step of a tournament: setup, online registration and payments, game-day pools and brackets, paperless live scoring, real-time fan followership, standings, rankings and broadcast overlays. Each organization gets it under its own name, logo and domain. Each sport plays by its own rules, from scoring to serve rotation to tie-breakers, and an organization turns a sport on by configuration, not code.
The reference customer is the United States Carrom Association (USCA). SportivAI has powered its national championships, the US Open and the 2024 Carrom World Cup, with every board of every match scored live and live scoring and analytics built into the broadcast.
SportivAI in two minutes. A 30-second cut is also available.
Thousands of sports organizations run without real software, at every level: national governing bodies for community sports, regional clubs, new pro leagues building an amateur base, and racquet, paddle and table sports growing faster than their tools. Their "tech stack" is a social media group, a messaging thread and a form. Brackets are drawn by hand or pasted into a spreadsheet. Scores are texted to an admin, and rankings live in one volunteer's laptop.
The cost is more than inconvenience. Players never experience their sport as a serious, professionally run competition. Fans can't follow a match unless they're in the room. Without live data, nothing feeds a broadcast, a story or a sponsor. Off-the-shelf tournament software assumes one sport's data model, and custom software needs engineers that volunteer organizations don't have.
These organizations aren't small because their sports are small. They're small because the infrastructure that makes a sport visible has always been out of reach.
SportivAI is one multi-tenant platform, on web and mobile, that any number of organizations and sports share. Each organization is a tenant with its own branding, domain, sports, chapters and features. Each sport is described once in a sport profile: its scoring style, game and match rules, serve rotation, sides, vocabulary, formats and standings tie-breakers. Every screen, from the score pad at the table to the fan's live scoreboard, follows the profile.
Supporting a new sport is a contained engineering step, done once. Turning on a supported sport for an organization is a setting.
Screens from the San Francisco Pickleball Open (PB Club) and the US Open Carrom Championship 2026.
USCA shows the platform at full scale. Its national events run end to end on SportivAI, and their broadcasts carry the platform's live scores, analytics and historical records on screen. Every point captured at the table feeds the telecast in real time.
Frames from the US Open Carrom Championship 2026 broadcast.
"SportivAI helped us accomplish something extraordinary: transform a traditional sport into a modern, data-driven sporting experience. Their technology powered everything from real-time tournament scoring and advanced analytics to professional TV broadcasting. The rich data ecosystem they built even opened doors to exploring entirely new commercial opportunities. SportivAI wasn't just supporting our growth — they were expanding what was possible for our sport."
— Bala Parthasarathy, Former President, USCA
"Imagine a tournament with thousands of matches, where fans can follow every single board of every single match in real time. Or a televised sporting event with live scoring and rich analytics seamlessly integrated into the broadcast. SportivAI made all of this possible for Carrom. Their technology didn't just digitize our sport — it fundamentally redefined the experience for organizers, players, and fans alike."
— Director of Broadcasting, USCA
"Our vision was to take Carrom from a traditional, grassroots sport to the global stage, powered by cutting-edge technology. SportivAI turned that vision into reality. Their platform transformed tournament operations, empowered players and fans with unprecedented real-time insights, and enabled broadcast-quality experiences for major sports networks. Their contributions were instrumental in the remarkable growth of American Carrom, culminating in the 2024 Carrom World Cup."
— Secretary, USCA
"I really enjoyed watching the matches live this time! It was fantastic hearing the commentary from my carom friends throughout the broadcast, didn't feel like missed the tournament.
What stood out to me most was the player statistics and tournament tracking. Showing the players' journey throughout the tournament—along with their scores against each opponent since the start—was insightful and added a lot of value to the stream. You guys did a fantastic job this time. Keep up the great work!"
— Follower, US Open Championship 2026
"We built this because we live it. We're carrom players, carrom organizers, and we were the volunteers staying up until midnight updating tournament brackets in a spreadsheet. We knew exactly what needed to exist — and that every sport like ours needed it too."
— SportivAI Founders
Any organization that runs competitive play and has outgrown spreadsheets: national governing bodies, regional associations, club networks, event organizers, and the amateur and development tiers of growing pro leagues. The sweet spot is a community of hundreds to thousands of active players with regular tournaments and a small team doing the work of a professional operations staff.
Carrom, pickleball, badminton, squash and racquetball. Each is played by its most widely used rules, with standard presets (for example, badminton games to 21 or to 15, squash best of five or best of three, racquetball's tiebreaker to 11). Adding a sport with a familiar scoring style takes a short, contained engineering step. A sport with a new scoring style, such as innings or a game clock, adds that style once, and every later sport of that kind reuses it.
Your players see your name, your logo and your domain, and never see "SportivAI" unless you want them to. The organization is configured as a tenant: name, domain, sports, chapters, feature flags, media and social links. Every screen, document and hosted page reflects your brand. USCA runs at uscarrom.org, and every other organization runs at its own address.
No. Once onboarded, day-to-day operations run through the admin screens: creating tournaments, managing registrations, setting up rounds, scoring, publishing rankings and uploading content. Enabling another supported sport is a settings change. Initial setup of your domain and configuration is a one-time onboarding with the SportivAI team.
Yes. USCA's US Open and 2024 Carrom World Cup broadcasts carried SportivAI's live scores, analytics, player journeys and historical records on screen. Because every point is captured as it happens, the same data that drives the fan app drives the overlay.
Each organization's data lives in its own isolated database, separate from every other tenant's. Organizations that want their own cloud project can choose a dedicated deployment, as USCA has.
Yes. Everything works in the mobile browser, which is where fans follow and referees score. USCA's deployment also ships iOS and Android apps. Native apps are available to other organizations as their needs grow.
A live, branded web app at its own address, admin accounts, its chosen sports switched on, its chapters set up, and every module ready: tournaments, live scoring, followership, rankings and content. The organization can create its first tournament the same day.
AI is in SportivAI from the ground up. SportivAI was born in the AI age and is built with AI end to end: AI helps design, write, test and deploy the platform. That is how a small team keeps shipping new sports, screens and fixes at the pace of a much larger one.
For customers, the AI in SportivAI is a layer cake. Each layer stands on the one beneath it, and the top layer is the destination: tournaments that run themselves and react on their own.
Every layer is built on real data from real events, so each step up the cake comes from evidence, not guesswork.
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